August 22–23, 2026 | Fort Myers, Florida | Limited In-Person Seating
In-Person Home Service Sales Intensive
Turn More Service Calls Into Confident, Higher-Value Sales
Join Gene Slade in Fort Myers for an intensive two-day training experience designed to help home-service professionals build trust, uncover what customers really want, present stronger options, handle objections, and confidently ask for the sale — without pressure or unnecessary discounting.
Secure online checkout. Limited in-person seating available.
Built for Home-Service Professionals Who Want Better Customer Conversations
This class is for the people who sit across from the customer and have to explain what the work is worth. If that's you — or someone on your team — this weekend is built for you.
Business Owners
You set the standard for how your company talks to customers. Come learn the process yourself, then take it back and build it into your team.
Service Technicians
You already know how to fix it. This is about explaining what you found, what it means, and what the customer's options are — clearly, and without feeling like a salesperson.
Comfort Advisors
You live in the presentation. Sharpen your discovery, your good-better-best options, and the way you handle hesitation.
Sales Representatives
Move past scripts. Learn a repeatable conversation that adapts to what's actually in front of you.
Service & Sales Managers
Get one consistent framework you can coach your team on, instead of every tech doing it their own way.
Owners are welcome to attend themselves, send team members, or both. Many owners bring the technicians, comfort advisors, or managers who have the most direct influence on the customer experience and company revenue.
This class is not designed for people looking for a magic script, guaranteed results, or a shortcut that does not require implementation and practice.
Technical Skill Does Not Automatically Create Sales Confidence
Most home-service professionals are good at the technical work. They diagnose accurately, they fix it right, and they care about the customer. Then the conversation starts — and that's a completely different skill, one almost nobody is formally trained in.
The gap isn't effort or honesty. It's that explaining a repair and communicating its value are two different jobs.
- Jumping straight into the technical explanation before the customer is ready for it
- Asking too few questions, so the real concern never comes up
- Giving one recommendation instead of a set of options
- Talking about price before value has been established
- Reaching for a discount the moment the customer hesitates
- Sounding scripted, rushed, or uncomfortable
- Finishing the explanation and never actually asking for the sale
- Walking away from a call where the customer genuinely wanted more help
None of these mean someone is a bad technician. They mean the customer conversation was never trained the way the technical work was. That's what this weekend fixes.
Skills You Can Take Back Into the Field
Eight core skills, practiced live over two days.
Building trust quickly
How the first few minutes set the tone for the entire visit, and what actually earns a customer's confidence.
Asking stronger discovery questions
Questions that open the conversation up instead of getting one-word answers.
Identifying real concerns
What's said out loud is rarely the whole story. Learn to hear what's underneath it.
Good, better, and best options
How to build and explain a real set of choices, so the customer decides instead of just reacting.
Value before price
Why sequence matters, and how to explain worth in terms the customer already cares about.
Handling common objections
Practical responses to the objections that come up on almost every call.
Asking for the sale naturally
Closing as the normal end of a good conversation, not a pressure moment.
A repeatable conversation
A structure you and your team can run consistently instead of improvising every time.
Also covered: reducing reliance on discounts · discussing financing professionally · following up when a customer isn't ready yet · moving from technical diagnosis to business recommendation.
These are skills you'll learn and practice in the room. What you do with them in the field is up to you.
What We'll Cover During the Weekend
Two days, 9:00 AM to 6:00 PM, in one room in Fort Myers.
Day One
Build the Conversation
- The foundation of ethical home-service selling
- Establishing trust and credibility early in the visit
- Asking better questions and actually listening to the answers
- Identifying what the customer prioritizes most
- Moving from technical diagnosis to a clear recommendation
- Communicating value in language the customer understands
- Live examples and open group discussion
Day Two
Present, Handle Objections, and Close
- Building good, better, and best options that make sense
- Presenting recommendations with confidence
- Discussing price and financing professionally
- Handling “Your price is too high”
- Handling “I need to think about it”
- Asking for the sale without pressure
- Practicing realistic customer scenarios
- Building your own implementation plan before you leave
The final agenda may be adjusted based on the needs and experience level of the attendees.
You Won't Just Hear the Strategy. You'll Practice It.
You can watch a video about a discovery question. Saying it out loud, to a real person, in front of a room that will tell you honestly how it landed — that's a different thing entirely. That's what these two days are.
Two days in a room. Not a webinar, not a video course, not a seminar you sit through.
Your Instructor
Learn Directly From Gene Slade
Gene Slade is the founder of Lead Ninja System. He specializes in helping home-service professionals improve communication, sales processes, average tickets, and customer experience.
His training is built around the conversations technicians, comfort advisors, managers, and owners actually face in the field — not generic corporate sales theory.
Gene's approach emphasizes trust, communication, value, and ethical selling instead of high-pressure tactics. This weekend, he's teaching it in person.
Your $5,000 Seat Includes
- Two full days of in-person training (Aug 22–23, 9:00 AM – 6:00 PM)
- Training led directly by Gene Slade
- Practical, hands-on exercises
- Role-playing with real home-service scenarios
- Direct questions and feedback
- Interaction with other home-service professionals
- An implementation-focused experience you leave with a plan from
- Registration for the number of attendees selected at checkout
Food, travel, hotel accommodations, and transportation are not included.
Reserve Your Seat
Two-Day In-Person Intensive
per attendee · select attendee quantity at checkout
Reserve My Seat for $5,000- Secure online checkout
- August 22–23, 2026
- Fort Myers, Florida
- Limited in-person availability
- Each registration covers the number of attendees selected at checkout
- All sales are final and non-refundable
Each registration covers the number of attendees selected at checkout. All sales are final and non-refundable.
Frequently Asked Questions
Who is this class for?
HVAC, plumbing, and electrical professionals responsible for customer conversations — owners, service technicians, comfort advisors, sales representatives, and service or sales managers.
Can business owners attend?
Yes. Many owners attend themselves, and some attend alongside their team.
Can I send a technician, manager, or sales representative?
Yes. Owners frequently reserve seats for team members instead of, or in addition to, attending themselves.
Is this only for HVAC companies?
No. It's built for home-service professionals generally, including HVAC, plumbing, and electrical.
Is the class relevant to plumbing and electrical companies?
Yes. The customer conversation — discovery, options, value, objections, closing — works the same way across home-service trades.
Where is the class being held?
The class will be held in Fort Myers, Florida.
What time does the training begin and end?
9:00 AM to 6:00 PM on both Saturday, August 22 and Sunday, August 23, 2026.
Are food, travel, or hotel accommodations included?
No. Food, travel, hotel accommodations, and transportation are not included.
Can I register more than one attendee?
Yes. Select the total number of attendees during checkout. Each registration covers the number of attendees selected at checkout.
Will the event be recorded?
Recording availability has not been confirmed. Please contact Lead Ninja before registering if this is important to you.
What is the cancellation and refund policy?
All sales are final and non-refundable.
How do I reserve my seat?
Click any “Reserve Your Seat” button on this page, select the number of attendees, and complete secure online checkout.
Two Days to Strengthen the Conversations That Drive Your Business
- Better discovery
- Stronger recommendations
- More confident option presentations
- Improved objection handling
- More natural closing conversations
Secure online checkout.